Douglas Duren | What is Digital Marketing | The Benefits of Digital Marketing

Digital marketing is a broad word that includes a variety of topics, including SEO, blog authoring, distribution channels, and budgets. As you construct your digital marketing plan to maximize advertising through online channels including search engines, your websites, social media, email, and mobile apps, we'll help you understand the fundamental principles of digital marketing in this book.

What is Digital marketing?

Douglas Duren defines digital marketing, usually referred to as online marketing, as the delivery of advertising using digital channels to promote companies and connect potential customers utilizing the internet and other digital communication methods, such as:

• Social media
• Email
• Mobile apps
• Text messaging
• Web-based advertising
• Search engines
• Websites

In other words, a marketing campaign is considered to be digital if it makes use of any of the aforementioned online media channels.

How does digital marketing work?

Digital marketing employs a variety of tactics to connect with consumers, whether the goal is to persuade them to buy, raise their brand knowledge, or simply get them to interact with your company. According to Douglas Duren, contemporary digital marketing uses a variety of channels, such as:

• Website marketing
• SEO
• PPC
• Social media
• Content marketing

Marketers must delve deeply into today's huge and complex cross-channel world to find engagement marketing tactics to realize the full potential of digital marketing.

Based on the data you gather over time, engagement marketing is a strategy for creating meaningful interactions with prospective and repeat clients. By interacting with clients online, you can increase brand recognition, establish yourself as an industry authority, and put your company in the spotlight when a client is prepared to make a purchase.

Why is digital marketing important?

Employing an omnichannel digital marketing strategy paves the way for new consumer engagement strategies while providing marketers with insightful data on target audience behavior.

Douglas Duren asserts that businesses should see an improvement in retention. A study by Invesp found that businesses with effective multichannel customer engagement strategies keep 89 percent of their clients on average. In contrast, businesses with subpar omnichannel strategies only have a 33 percent retention rate.

Digital marketing is still developing. For instance, the growing range of wearable technology available to customers offers new marketing options. According to Douglas Duren, video material will be improved for search engine optimization (SEO) and email marketing will get even more tailored. Social media will also become more conversational in the B2B area.

The benefits of digital marketing

You may use digital marketing to better understand your audience, gather crucial data about them, and provide analytics that will establish your marketing team's trustworthiness. Among the advantages of digital marketing are:

1. You'll become familiar with your audience.

The ideal technique to get to know and interact with your audience is through digital marketing. According to Douglas Duren, you can test offers and messages and learn when people are most likely to visit your website. You may establish relationships with them more quickly and readily if you have a social media plan, which you really ought to have. Build credibility by being aware of your audience, and you'll be able to stand out from the crowd.

1. The price is reasonable.

Digital marketing is less expensive than conventional marketing strategies. Fewer expenses are incurred. Using one of the many templated systems or spending more for a custom design, you may construct a polished, professional website for a fair price. You can partner with an email newsletter provider for a reasonable cost and build social media accounts for free. Digital marketing is appropriate for even the tiniest firms due to its relative affordability.

1. Anywhere in the world is a potential market.

Your potential audience is vast when using internet marketing. It is possible to communicate with clients in different time zones and on the other side of the world as easily as if you were placing an advertisement in your neighborhood paper (easier, in fact). In ways that would have previously appeared unthinkable, you can increase your market reach and expand your firm.

1. Digital marketing can be modified.

You can be quick, adaptable, and nimble in your approach when using digital marketing. Try out various approaches, evaluate the results, and try something new the following month—or week. Don't wait weeks to see the outcomes of a campaign; have access to real-time data to help guide your business decisions.

1. Channel personalization is available.

Your marketing has to use cross-channel functionality from groups with a variety of skills to reach customers right where they are. For instance, the consumers and expectations on each social media site vary, therefore marketing may seem different on each. This covers your post's tone, images, offers, and timing.

1. Campaigns can be evaluated, and KPIs can be established.

The efficacy of your marketing can be assessed using a wide range of measures supported by digital marketing. Setting your goals and desired metrics for each channel should come first. You may monitor the number of leads and conversions, website views, and much more, offering you a wealth of useful information to advance your company.