Digital Marketing

Digital marketing is a broad word that includes a variety of topics, including SEO, blog authoring, distribution channels, and budgets. As you construct your digital marketing plan to maximize advertising through online channels including search engines, your websites, social media, email, and mobile apps, we'll help you understand the fundamental principles of digital marketing in this book. What is Digital marketing? Douglas Duren  defines digital marketing, usually referred to as online marketing, as the delivery of advertising using digital channels to promote companies and connect potential customers utilizing the internet and other digital communication methods, such as: Social media Email Mobile apps Text messaging Web-based advertising Search engines Websites In other words, a marketing campaign is considered to be digital if it makes use of any of the aforementioned online media channels. How does digital marketing work? Digital marketing employs a variety of tactics to co